Behaviour


The interaction between people, product and place – and how a product or system can affect our behaviour – lies at the heart of our practice.

Shared Experience


We believe that design should cater for the shared experience as much as that of the individual.

Craft of Industry


We believe that mass-produced products demand a level of craft that is equal to the very best examples of the hand made.

Paradigms


We seek to identify and respond to the shifting patterns of behaviour in our contemporary life.

Collaboration


We embrace the restrictions imposed by the brief, and believe good design is a collaborative process between the manufacturer, the brand and the user.

Beauty and Efficiency


We believe that an efficient product is a beautiful one.