The interaction between people, product and place – and how a product or system can affect our behaviour – lies at the heart of our practice.

Shared Experience

We believe that design should cater for the shared experience as much as that of the individual.

Craft of Industry

We believe that mass-produced products demand a level of craft that is equal to the very best examples of the hand made.


We seek to identify and respond to the shifting patterns of behaviour in our contemporary life.


We embrace the restrictions imposed by the brief, and believe good design is a collaborative process between the manufacturer, the brand and the user.

Beauty and Efficiency

We believe that an efficient product is a beautiful one.