Premium & Economy Seats

Client: Virgin Atlantic Airways

Sector: Aviation

Launch: 2006

Following the success of PearsonLloyd’s Upper Class Chair for Virgin Atlantic, the design studio was commissioned to refresh its economy and premium economy seats, and build a coherent design language across the plane.

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For Alpha, the Economy Seat, the studio re-dressed the skeleton the chair, creating an approximate reduction in weight of 30% and reducing the number of parts by around 50%. Echo, the Premium Economy Seat, increases the recline range, legroom and adding a calf support with several positions. It also re-engineered the panel housing the tray table, screen, and controls, to visually separate the amenities from the seat in front and create a sense of ownership for the passenger using them. The result of the studio’s pragmatic industrial design work is a comfier chair, which offers passengers an increased sense of space that is quick to service and easy to repair.

The chairs are two of a family of products the studio designed for Virgin Atlantic. When the chairs launched, PearsonLloyd was the only design firm to be commissioned twice by the same airline.