PearsonLloyd has designed wayfinding systems, transport hubs and street furniture for local councils including Westminster, Bath and Sheffield; part of a wider, government led initiative to improve town centre infrastructure and resources, following a period that has seen the public realm of inner cities fall under neglect. Rather than approach these projects with a single signature style, PearsonLloyd tailors its design aesthetic to each site. It takes a problem solving approach to the brief, but delivers products that also address the visual language of the city, and its cultural and historical context.
In 2009 PearsonLloyd was commissioned to design street furniture and a wayfinding system for Bath to help bring it up to 21st century standard, following a period of cultural conservatism in the city. Funded by Bath and North East Somerset Council, the project serves to provide a model for the re-development of world heritage cities.
PearsonLloyd proposed a circular enamel map set within a bold, bronze block. Designed in collaboration with information designers FW Design the circular map references the scientific instruments developed during the Period of Enlightenment when Bath was built, such as compasses, lenses and sundials, besides referencing the bowl shape of the city.
The bus shelter – a series of angular bronze blocks integrating a circular map and a round overhead light – takes inspiration from the Palladian circles and squares of the city’s architecture.
In tandem with the wayfinding system the studio developed bins, benches, bollards, water fountains, street trading units and circular cycle stands, all using locally cast bronze.
Each year 300 panes of glass on Sheffield’s wayfinding maps are smashed. PearsonLloyd’s approach, when asked to re-design the system, was to celebrate the idea of public service information and develop a system that was more valuable. The studio designed a glass and stainless steel way-finding system that combines both pedestrian and transport information in a fully co-ordinated manner, and to date, not one pane of glass has been broken.
The City of Westminster issued an open call for proposals in 1999 to design a landmark sculpture for the district. PearsonLloyd argued that an improvement to the streetscape would be a more worthwhile contribution. It pitched a re-design of the streetlight – a product currently available in two formats: heritage or motorway fittings – and won.
PearsonLloyd has worked with TFL for a number of years on strategic brand development projects, to develop guidelines for non-heritage stations on the network. The prototype here is for Sloane Square station.
PearsonLloyd’s concept is based around the principle of a series of independent mitred planes that are assembled into a pure cube, in symmetry with the natural linear nature of the streets and pavements.
PearsonLloyd was commissioned to design a set of wayfinding products for Westfield shopping centre. It developed a sculptural product materialised in Corian, integrated with screens at various heights to make the information accessible to children and wheelchair users.