Westfield London Wayfinding

Client: Westfield London

Sector: Public Realm

Launch: 2008

PearsonLloyd was commissioned to design a family of inclusive wayfinding products for Westfield Shopping Centre in London including orientation signage, digital information hubs, concierge desks and advertising spaces.

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The studio used Corian across the product range to develop a light, fluid visual language that complemented the surrounding landscape of the shopping centre. More important, the sculptural forms integrate information and digital screens at various heights, to cater for all shoppers, including those with mobility and visual impairments.