In partnership with Lufthansa Group’s Customer Experience team, Pearson Lloyd set out to redefine what the airport lounge could be. Drawing on behavioural insight and a deep understanding of spatial experience across home, work and travel, the studio developed a new concept that reflects how today’s passengers rest, work, recharge and reconnect while on the move.
Lufthansa Group AiO
A lounge to look forward to
What if the passenger got there early, rather than risked missing their flight?
When a lounge offers genuine comfort, privacy and utility — when it’s easy to focus, easy to relax and easy to recharge — it becomes part of the journey people look forward to. By combining insights from aviation, workplace, hospitality and domestic design, Pearson Lloyd designed a furniture collection to elevate the lounge experience and provide for all of the functional needs that a passenger has. A multifunctional feature wall wraps power, storage, lighting and acoustic calm into a single architectural element.
Making the most of its cross sector expertise, the studio leveraged insights from both the workplace and aviation.
Grounded in research and refined through iterative prototyping, this is an airport hospitality concept designed not just for downtime, but to create a lounge to look forward to.
Developed through a programme of workshops, observational studies and close client collaboration, the concept was incubated in a lab format and tested at the Austrian Business Lounge at Vienna Airport and at THE LOFT by Brussels Airlines at Brussels Airport. Pearson Lloyd drew on both quantitative and qualitative feedback to inform the final design.
The project also builds on Pearson Lloyd’s long-standing partnership with Bene, adapting the Ports seating system to support the varied postures and needs of lounge users.
The CMF strategy was developed to flex across Lufthansa Group’s brand identities while maintaining visual cohesion and a sense of elevated comfort.
