In response to the realities of modern business travel, Pearson Lloyd designed a new guest room for InterContinental Hotels Group’s Crowne Plaza brand. With hotel guests increasingly concerned with being as productive as possible, hotel rooms now need to seamlessly switch between bedroom, office, and lounge. Pearson Lloyd’s solution to this was to form a new brand strategy that supports guests in focusing, whilst acknowledging that the best preparation for work is to be as restored as possible. Pearson Lloyd also approached the project in physical terms by challenging the room’s layout which has remained almost unchanged for the past 60 years. This led to a complete reorganisation of the space as well as the furniture, reducing noise transfer between rooms and introducing a work lounge nook with additional work surfaces and seating.