Virgin Voyages Sea Change Cabin

Sea change: The world’s first transforming cabin bed

Virgin Voyager wanted to change the passenger experience in a big way. In a market that’s gone unchallenged for a long time, we were tasked to create a cabin experience that embodied Virgin’s innovative spirit.

Over a collaborative period of four years we created a revolutionary concept: an L shaped sofa that transformed into a bed. The design liberates the space, allowing it to be used in an entirely new way. The passenger is freed to use the cabin space in any way they choose, celebrating the relaxation and conviviality
of the cruising experience. Cabin architecture truly becomes a space for the 21st century audience, combining innovation with sleek and easy design.

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John Smith Head of Innovation