Forward thinking


Looking forward to 2024, our key focuses will be flexibility, de-materiality, and the aesthetics of circularity.


Flexibility of use and construction prolongs the useful life of products, systems, and buildings and enables adaptive reuse, repair, and recycling.

A challenge to minimise the content and complexity of all assembly built systems to de-materialise and de-carbonise our built environment.

Aesthetics of Circularity:
Rejecting certain practices, such as gluing textiles to foams, or avoiding composites, will drive a new aesthetic culture driven by circularity.



We have captured our main themes and insights from 2023:materiality, circularity, decoding complexity, learning, and valuing emotion.


How does a circular economy approach facilitate the seamless reintegration of materials into multiple life cycles?
How can we shift away from a fossil fuel-centred manufacturing and consumer culture?
Would the egg chair be designed today with the current planet-first design shift?
How can the combination of recycled bioplastics and additive manufacturing contribute to a more circular product culture?




How does circular design broaden the designer’s role to include material sources, supply chains, and recycling processes?
How does the shift from human-centred to nature-centred design foster inclusivity, co-design, and circularity?
How can achieving circularity in plastic chairs, b eliminating glass fiber and using recycled polypropylene, incorporate designing for longevity?



Decoding Complexity

How does the shift to remove work broaden business travel for passengers unwilling to compromise experience?
How does integrating colour and texture enhance environments for a warm and well-being-focused experience?
How can furniture meet the diverse demands of halls, auditoriums, cafes, and offices for comfort and space efficiency?




How can future-facing furniture systems replace desk-bound dynamics, fostering interactive learning and efficient collaboration in flexible environments?
How will technology transform ergonomics?



Valuing emotion

How do adaptable furniture systems bring psychological comfort by letting users define environments that reflect their personality?
How can design balance touch-down tasks, collaborative meetings, lounging, and privacy for modern work and hospitality?